In the website design industry? Even if you’re just a business owner interested in improving your website user experience, you should be following influencers for great tips, ideas, and connection opportunities.

What are influencers and why do they matter? Influencers are already connected to the audience you’re trying to reach. In addition to being connected to your target audience, they also have a special influence over that audience’s decisions because of their level of trustworthiness and expertise in the industry.